Play anywhere. Win anywhere.

The Illinois Lottery launched a mobile app that allows users to play anywhere. The ask? Extend the Play anywhere. Win anywhere. campaign into a summer sports takeover. 

OOH – Chicago Cubs

Twin boards near Wrigley Field, home of the Chicago Cubs.

Board directly across Wrigley Field.

OOH – NASCAR

OOH – Chicago Fire Soccer Club

NBC Broadcast Bug

Digital Banner

Social

GCDs: Bob Jensen & Dave Petti
ACDs: Madison Jackson & Danae Belanger
Art Director: Danny O’Donnell