Anyone Could Win in an Instant

To showcase the fun of playing Illinois Lottery instant tickets, we brought the fun right to the people.

The World’s Largest Instant Ticket
We created the World’s Largest Instant Ticket with over 100 scratchable circles and placed it in downtown Chicago. Anyone passing by could scratch for a chance to win a prize instantly.

Broadcast :30

Online Videos

Social Videos

Real Illinois Residents

We made real Illinois residents the face of our campaign. The team shot over 13,000 images in over 29 locations in just 3 days.

Digital OOH

Retail

In-store posters, grocery cart inserts, Waze ads, and gas pump toppers.

Social Carousels

GCD: Aubrey Walker
ACD: Andrea Knowles
Art Directors: Ed Diaz & Danny O’Donnell
Senior Producer: Scott Gould
Photographer: Benjamin Muller
Director: Rob McConnaughy