Illinois Lottery Brand

 Illinois is Full of Winners

To shift the perspective on what it means to be a winner, we unveiled a new tagline and brand campaign that celebrates all winners.

 

Social Videos

 

Instagram Stories

 

Digital OOH

 

Wild Posting

 

GCD: Dave Petti
Creative Directors: Ben Bonnan & Zach Bonnan
Art Directors: Ed Diaz & Danny O’Donnell