Illinois is Full of Winners

To shift the perspective on what it means to be a winner, we unveiled a new tagline and brand campaign that celebrates all winners.

Video

Stories

Digital OOH

Wild Posting

Agency: O’Keefe Reinhard & Paul (OKRP)
Art Directors: Ed Diaz & Danny O’Donnell
Creative Directors: Ben Bonnan & Zach Bonnan
Group Creative Director: Dave Petti